Our system of capitalism is not so much a rational action as it is the confluence of human desires to consume (or familiarity) and human capacities to produce. While the bounty of capitalism is truly awe-inspiring its ability, being a human endeavor, must be suspect. ‘Capitalism does not automatically produce what human beings really demand; it produces what they reckon they demand, and are willing to pay for.’ To prosper we must harness animal spirits.
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